You Can’t Take it with You

I focussed on greenwashing and the hypocrisy of single use plastics, especially when using marketing to promote products in a way that can give the illusion of being natural, yet still add to the problem.

Also the same with the messaging of some of the advertising. Are companies doing everything they can, or are they just saying what people want to hear? Sometimes careful and vague wording can give the illusion that food and drink companies are doing more than they really are, patting themselves on the back, and doing the bare minimum while still retaining cut-throat profit margins.

It's a simple premise, but I really wanted to set the tone through an engaging imagery and narrative while still having a sense of humour about it.